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New campaign to improve travel in taxis and rideshares for persons with disabilities

Woman sitting on wheelchair on a train platform ready to get in to the train

A new awareness campaign aims to improve the travelling experiences of people with a disability by showing commercial passenger vehicle (CPV) drivers how to better meet the needs of their passengers.

The campaign – titled You make the difference – was launched on 3 December (International Day of People with Disability) by Commercial Passenger Vehicles Victoria (CPVV).

Driver behaviour is the key element that makes for a successful and enjoyable trip for this community.

The campaign reinforces how important mobility is in the lives of people with a disability and reminds CPV booking providers and drivers of their responsibilities when carrying passengers in wheelchairs or who require additional assistance.

The centrepiece of the campaign is a series of video stories featuring people with a disability.

This includes artists from the QArt Studio in Kew, a member of Guide Dogs Victoria, and – in CPVV’s version of “You can’t ask that” – a Q&A with author and speaker Carly Findlay and para-Olympian Heath Davidson.

The videos will be published online over the summer months, alongside billboards, social media, advertisements on community radio and podcasts.

The Victorian Government’s State Disability Plan 2017-2020, Absolutely Everyone, describes accessible public transport, including commercial passenger vehicles as a “critical” means to access education, employment and social activities for people with disabilities.

“We’re working to make our transport network more accessible and inclusive through infrastructure upgrades and placing emphasis on improving users’ experiences and needs, and this is another step towards achieving that.” Minister for Public Transport Ben Carroll

“We know there is more to do, which is why we continue to work with operators, community groups and locals to make sure our network meets the needs of all Victorians.”

“Being able to easily move around within the community is integral for the quality of life, social activities and job opportunities of people with a disability.” said Ayten Erkul, Director Customer Services, CPVV.

“Commercial passenger vehicles are a crucial part of enabling people with disability to have an equal chance of participating in society and the economy.

“The positive manner in which a commercial passenger vehicle driver speaks to and drives a person with disability is essential for a safe and enjoyable trip.”

The You make the difference campaign videos will be published over the next three months on CPVV’s website at:

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