The Australian Human Rights Commission has released new guidelines to assist organisations and businesses to meet their legal obligations under the Disability Discrimination Act 1992 (Cth) when providing digital products and services.
The Guidelines on equal access to digital goods and services build on previous Commission guidance to reflect advances in digital technologies such as artificial intelligence, facial recognition and other biometric technologies, mobile apps, social media and self-service machines.
To ensure the guidelines are practical, comprehensive and respond to the experiences of people with disability, the Commission partnered with digital accessibility experts Intopia and consulted with advisory groups of technical subject matter experts, users with disability and disability organisations.
The guidelines are relevant for organisations and businesses that create, operate or provide digital products and services, suppliers of relevant hardware and software, employers who deploy digital technologies for use by staff, and compliance professionals.
Disability Discrimination Commissioner Rosemary Kayess: “Technology is a fundamental part of how we connect, work, and live. However, for many of the 5.5 million Australians with disability, digital technologies which aren’t accessible exclude them from being able to participate in society on an equal basis with others.
“Under the Disability Discrimination Act, it’s unlawful to discriminate on the grounds of disability. Our new guidelines explain how individuals and organisations can avoid discrimination when providing digital products and services such as online learning, hybrid working arrangements and essential services such as emergency information, banking and even grocery shopping.
“Technology has changed significantly and rapidly so it’s important to keep on top of how we meet these legal obligations. By drawing together all relevant government and industry standards and policies as well as best practice recommendations, our new guidelines provide a roadmap for creating digital spaces which work for everyone.
“I encourage all relevant providers of digital products and services to explore the guidelines and take action to ensure equality.”
Intopia Co-Founder and Managing Director Stewart Hay: “Digital accessibility isn’t just a legal obligation; it’s also good business. Designing for accessibility improves usability for everyone, unlocks new markets, and builds trust and loyalty among customers. It’s a win-win for businesses and the community.”
