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Procter & Gamble secures Worldwide Paralympic rights from 2021

Paralympian Madison de Rozario smiling
Photo: Dreamstime

Procter and Gamble (P&G) has secured marketing rights for the first-time to the International Paralympic Committee (IPC) and Paralympic Games from 1 January 2021.

Building upon the success of the last 10 years of partnership with the IOC, P&G through this new agreement with the IOC and IPC are committing to a first-of-its-kind, citizenship-driven partnership to advance important work in key areas – equality and inclusion, environmental sustainability and community impact – through Los Angeles 2028.

“As we look forward to the next decade, we recognise the opportunity and the responsibility to use our sponsorship of the Olympic and Paralympic Games for broader impact,” said P&G Chief Brand Officer, Marc Pritchard.

“In the spirit of the Olympic and Paralympic Movements, we’re making a shared commitment through our partnership to create positive change in the world in the areas of equality and inclusion, environmental sustainability and community impact. We will use each of the next four Games as a milestone to measure progress and leave a meaningful legacy behind.”

“We are extremely excited that P&G has secured marketing rights to the IPC and Paralympic Games for the very first time. This new partnership is a direct consequence of the IOC-IPC long-term collaboration agreement and will help communicate the transformational impact of the Paralympic Movement to a whole new audience.” said Andrew Parsons, IPC President.

“There is great synergy between our vision to make for an inclusive world through Para sport and P&G’s commitment to create positive change in the world in areas such as equality and inclusion and we are looking forward to working together in the years to come.”

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