Kohl’s introduces adaptive apparel to its three largest kids’ brands, bringing sensory-friendly and adaptive clothing options to Jumping Beans, SO and Urban Pipeline.
Kohl’s is committed to families – all families, with all kinds of needs. Delivering on our purpose to empower these families, Kohl’s is excited to introduce adaptive clothing to our three largest, private-label kids’ brands, including Jumping Beans, SO and Urban Pipeline, offering customers adaptive options from baby all the way to juniors and young men available now on Kohls.com.
With features including abdominal access and sensory-friendly and wheelchair-friendly options, the new adaptive clothing is thoughtfully designed, making stylish, quality apparel accessible to all. It recognizes the unique needs of Kohl’s customers, offering the same inclusive fabrics, styles, graphics, and shopping experience that makes their everyday realities a little easier and more rewarding.
“It really gained steam after Judy got wind of it,” shared Stephanie Curtis, associate product manager for girls sportswear. “When the product design team introduced the idea to our partners, everyone felt a personal connection to this cause. It’s a heartstring project, and enthusiasm to make it happen was really easy to come by.”