Kohl’s has unvelied a collection of clothing designed for adults with disabilities. The collection, designed in partnership with GAMUT Management – a leading consulting and talent management company for people with disabilities, includes thoughtfully integrated garment features with ease and comfort at the forefront.
Available now on Kohls.com, Customers will discover women’s adaptive products across Kohl’s private-label brands Sonoma Goods for Life, Tek Gear, and SO, and men’s offerings in both Sonoma Goods for Life and Tek Gear, as well as an assortment from Tommy Hilfiger.
“Kohl’s is proud to expand our adaptive assortments and offer inclusive collections for the entire family,” said Ron Murray, Kohl’s interim chief merchandising officer. “At Kohl’s, we understand how important it is to ensure all of our customers and associates are able to celebrate their personal style and independence in a way that meets their individual needs. Our adult adaptive collection is about creating apparel that is accessible to everyone, regardless of age or ability, and serving more of our customers with disabilities. We’re happy to offer adaptive designs that provide everybody the opportunity to express themselves, without sacrificing comfort and ease.”
Kohl’s adult adaptive apparel was created with three core principles in mind:
Physical Functionality – Each piece is made with a focus on ease of dressing, promoting independence and increased wear-ability. This comes to life through attributes that allow increased functionality, such as wider necklines and plackets at shoulder seams for easier accessibility, as well as functional leg openings and built-in waistline adjust-ability for seated comfort.
Comfort First – Each piece is designed with a focus on comfort of the wearer, with the inside of the garment being soft and smooth. By incorporating soft fabrics, using heat sealed tags and engineering extra features to ensure all details are comfortable against the skin, Kohl’s design team was able to create comfortable and soft options for adult customers.
Everyday Staples – With the launch of foundational garments, Kohl’s adult adaptive apparel extends the useability of customers’ wardrobes. The collection offers everyday, foundational offerings, including regular fit denim jeans, active leggings, long and short sleeve base layer t-shirts and sweatshirts.
“In America, more than 41 million people live with a disability, and yet people with disabilities have historically had limited-access to fashionable and functional apparel that meets their individual needs,” said Michelle A. Banks, Kohl’s chief diversity and inclusion officer. “At Kohl’s, we believe we can create lasting change by offering relevant products and designs that are meaningful to our customers. By listening to customers across the country, Kohl’s innovative design team was able to create new apparel that provides new options for adults with disabilities and we look forward to continuing to expand in this market to address the growing needs of our customers.”