UGG and Zappos have joined forces to launch their first inclusive footwear collection, UGG Universal, which features many classic UGG classic styles, best known for its boots.
“Not only has Zappos created Zappos Adaptive, a curated shopping experience that makes fashion functional and available to all, but they have encouraged us to adapt our heritage styles, so they are now truly accessible,” said Andrea O’Donnell, president of the fashion lifestyle at Ugg parent Deckers Brands. “We are very proud to be part of the Zappos Adaptive program.”
UGG and Zappos worked with customers who have disabilities to ensure the products addressed various needs and are tailored with a design that fits most, if not all, customers, According to the press release.
“To bring this collection to life, we worked for side-by-side hosting focus groups with a diverse group of people with disabilities to receive first-hand feedback,” added Dana Zumbo, business development manager at Zappos Adaptive. “We’re humbled by the experience of getting to play a part in Ugg brand’s first-ever universal design.”
The line is now available exclusively on Zappos.com until 2022, includes styles across women’s and men’s ranging in sizes from 5-18 and kids ranging from 10-6 with a price point between $130-$170.
