Top of page
Technology

Camera Makers Offer Colourblind Photographers Opportunity to Experience Colours

Electronic corporations Panasonic India in collaboration with Dentsu Aegis Network has launched a new digital campaign #RightToColour on Republic Day. The campaign brings into the limelight viewfinder lens that helps to saturate and balance colour for people with colour blindness by giving them the chance to experience colours.

About 300 million people worldwide and 1,300,000 people in India  from some degree of colour blindness and this impacts their everyday life depending on the severity, Shirish Agarwal, head, brand and marketing communications, Panasonic India, told BrandWagon Online. “Through this campaign we, at Panasonic, want to bring alive the spirit of Republic Day by enabling those with vision disability,” he added.

#RightToColour is a digital led campaign which the company will amplify through their social media handles. Starting with YouTube and Facebook, Panasonic India has designed a short version of the original video for Instagram. Furthermore, the company will use social media influencers who are photographers. According to Agarwal, the company doesn’t assign marketing budgets before planning a marketing strategy Instead it designs certain key performance indicators (KPIs) and the funds to drive those KPIs are released. Panasonic India aims to garner 10 million views and 15-20 million unique users with this campaign.  The company claims in terms of ad-spend, above-the-live (ATL) media, such as digital, print and radio, will account for 50% of the overall marketing budget. While the remaining 50% of the budget has been allocated to below-the-line (BTL) activations.

You might also like

person holding Blindshell Classic 2 person holding Blindshell Classic 2

Vodacom launches accessible smartphone for blind people

Vodacom Group hosted its second Disability and Accessibility Conference on…

A student demonstrates how a robotic exoskeleton allows for strong movement A student demonstrates how a robotic exoskeleton allows for strong movement

NAU unveils wearable robots to aid walking

Imagine a future in which people with disabilities can walk…

Mark and Mabel Ramos Mark and Mabel Ramos

Father develops software to improve skills therapy

Mabel Ramos’s favorite song is “Ghostbusters” by Ray Parker Junior.…

The 4D programmable and low-voltage haptic interface based on elastomer actuators. (A) (i) Concept of a flexible haptic interface based on the low-voltage-driven elastomer actuators for human–machine interaction. (ii) Structure of the actuator prototype, including a multilayer elastomer acting as a stiffness regulator, a charged electret film, 2 electrode layers, and an insulating layer, and the schematic illustration of the actuation mechanism. (B) Performance comparison across 6 dimensions with other reported haptic interfaces. (C) Haptic interface (i) integrated with the skin on a human arm for emotional Braille application and (ii) incorporated into a cane for blind users to facilitate multidirectional haptic navigation. (D) Overview of 4D haptic modulation principles for enhancing emotional and navigational haptic feedback. The 4D programmable and low-voltage haptic interface based on elastomer actuators. (A) (i) Concept of a flexible haptic interface based on the low-voltage-driven elastomer actuators for human–machine interaction. (ii) Structure of the actuator prototype, including a multilayer elastomer acting as a stiffness regulator, a charged electret film, 2 electrode layers, and an insulating layer, and the schematic illustration of the actuation mechanism. (B) Performance comparison across 6 dimensions with other reported haptic interfaces. (C) Haptic interface (i) integrated with the skin on a human arm for emotional Braille application and (ii) incorporated into a cane for blind users to facilitate multidirectional haptic navigation. (D) Overview of 4D haptic modulation principles for enhancing emotional and navigational haptic feedback.

Haptic tech boosts cognitive support for persons with disabilities

The advancements in tactile perception and feedback technologies have propelled…