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Santa Barbara Film Festival Introduces Hearing Technology in Local Cinemas

Two deaf people using American Sign Language next to a Tele Coil Magnetic Loop with T-switch with induction system for hearing aids

The Santa Barbara International Film Festival with the generous support of the Manitou Fund announced [Tuesday] that it has permanently equipped all four Metro 4 Theatres and two screens at Fiesta 5 Theatres with state of the art OTOjOY hearing loop technology, just in time for the 35th annual Film Festival.

All SBIFF auditoriums including The Lobero, Arlington and Riviera Theatres now proudly provide the hearing loop system. SBIFF values diversity and inclusion, and this project enriches access for the community permanently, providing a quality theatre-going experience for all.

A hearing loop system is an assistive listening technology that sends audio wirelessly to a patron’s hearing aids or cochlear implant/s. The loop provides clean sound, minimizes background noise, and eliminates the need for a separate receiver or headset. It can be accessed by any number of users and by anyone with a compatible, telecoil-enabled hearing device.  When combined with a loop receiver, this technology can also assist people who do not wear a hearing device to improve clarity of speech and sound. With the direct wireless connection, individuals with hearing loss don’t need to borrow or return equipment from the venue. Loops provide discreet communication access for people with hearing loss and greater inclusion in public events.

According to a recent Centres for Disease Control and Prevention study, approximately 23% of the U.S. population over the age of 12, more than 60 million people, have some degree of hearing loss.

 

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