World Para Dance Sport (WPDS) and digital marketing and communications agency Rheindigital have spread the dancing fever throughout the home of the Paralympic Movement in Bonn, Germany, in preparations for the 2019 World Championships from 29 November.
The partnership has enhanced the World Championships’ digital presence locally, gearing up the city for its first major Para sport competition that will welcome 231 athletes from 26 countries.
The Championships also takes place in the home of the International Paralympic Committee (IPC), which has based its headquarters in Bonn since 1999.
In cooperation with the City of Bonn and Aktion Mensch – a German organisation that promotes inclusion – promotional video clips have been displayed on local tram and bus lines, as well as a longer clip shown at Bonn Central Station’s big screen, with almost 10 days until competition kicks off.
“Rheindigital have been fantastic to work with, not just for the World Championships, but for Para dance sport as a whole. said Camila Rodrigues, World Para Dance Sport Manager.
“As the first major Para sport event in Bonn, we have a big opportunity to show Bonners something incredibly beautiful and amazing through Para dance sport. Rheindigital’s expertise, especially in the German language, has helped us reach untouched territory.