Top of page
Travel

Purple targets Accessible Travel Services

Disabled father and son

UK: A call to action has been issued to travel companies to support clients with disabilities and improve their service and sales through a public pledge. We Are Purple, a company set up to drive more companies to service the needs of people with disabilities, is urging travel businesses, including agents and operators, to sign up to Purple Tuesday, reports the Travel Weekly.

This is a public pledge that commits companies to taking action to improve their service for clients with accessibility needs over a 12-month period and includes taking part in an awareness day on Tuesday, November 12.

Action could range from a website audit to make a company’s site more accessible, to training frontline staff on how to discuss clients’ accessibility needs. The free initiative gives businesses use of Purple Tuesday’s logo and they can also access We Are Purple’s training for a fee.

There are around 13 million disabled people in the UK – or 19% of the adult population – with the ‘purple pound’ estimated to be worth £249 billion a year.

But less than 10% of businesses have a strategy to access that market in the UK, according to Purple chief executive Mike Adams.

You might also like

man in a wheelchair watching the sea in summer man in a wheelchair watching the sea in summer

Accessible tourism grant applications open to support businesses

Applications are now open for $8 million Accessible Tourism Infrastructure…

Men in wheelchair with female friend in the street taking selfie Men in wheelchair with female friend in the street taking selfie

5 ways to make traveling with persons with disabilities easier

Disability always seems to be a hindrance to many things.…

Sad lonely woman sitting at desk at home and thinking Sad lonely woman sitting at desk at home and thinking

UK launches fund to tackle loneliness and boost volunteering

Youth clubs, mental health charities and social enterprises are among…

cropped shot of nurse taking blood sample of patient with syringe cropped shot of nurse taking blood sample of patient with syringe

People with learning disabilities urged to book free annual health check

People aged 14 and over with a learning disability in…