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Purple targets Accessible Travel Services

Disabled father and son

UK: A call to action has been issued to travel companies to support clients with disabilities and improve their service and sales through a public pledge. We Are Purple, a company set up to drive more companies to service the needs of people with disabilities, is urging travel businesses, including agents and operators, to sign up to Purple Tuesday, reports the Travel Weekly.

This is a public pledge that commits companies to taking action to improve their service for clients with accessibility needs over a 12-month period and includes taking part in an awareness day on Tuesday, November 12.

Action could range from a website audit to make a company’s site more accessible, to training frontline staff on how to discuss clients’ accessibility needs. The free initiative gives businesses use of Purple Tuesday’s logo and they can also access We Are Purple’s training for a fee.

There are around 13 million disabled people in the UK – or 19% of the adult population – with the ‘purple pound’ estimated to be worth £249 billion a year.

But less than 10% of businesses have a strategy to access that market in the UK, according to Purple chief executive Mike Adams.

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