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Grocery Chain Introduces Adapted Shopping Carts

adaptive shopping cart

Wegmans is introducing new shopping carts aimed at helping families with children with mobility disabilities.

The Firefly GoTo Shop cart is designed for children ages 2 to 8 or up to 77 pounds who need extra head and upper-body support. It is identical to a traditional cart but is adapted with an open front, making it easier to lift and fit children into the seat. It includes adjustable head and lateral supports as well as an adjustable, cushioned, five-point harness.

“At Wegmans, we are committed to providing incredible customer service to all our shoppers, and we’re always looking for better ways to make our stores accessible to everyone,” noted Wegmans Community Relations Manager Linda Lovejoy. “When Liza Rudroff, a customer at our Alberta Drive store in Buffalo, N.Y., brought this cart to our attention and shared her family’s need, we recognized that there are more families, throughout all our market areas, who would benefit from the availability of this cart at our stores” said In a Linda Lovejoy statement, Wegmans Community Relations Manager.

Rudroff’s daughter, Sydney, has a neurological movement disability that prevents her from standing or walking. Because Sydney is too big to sit in the front of a regular shopping cart, and too small for other special needs carts, Rudroff found herself planning shopping trips for when a family member could stay with Sydney. When Rudroff learned the GoTo Shop was available in the United States, she approached the Alberta Drive Wegmans management team to see if they would consider offering the cart. Within two months, Wegmans began piloting the GoTo Shop carts at its Alberta Drive and Pittsford, New York, stores.

To learn more about the Firefly GoTo Shop, visit Firefly’s website.

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