When it comes to representation of diversity in toys and games for children, the depiction of disability seems to be by and large missing creating a lopsided sided worldview bereft of inclusive perspective.
But several promising exceptions are leading the way in helping children understand diversity and celebrate inclusion, apart from coming to terms with their own identity and differences.
Kmart Australia has released a range of dolls with disabilities, including ones that are blind, deaf, on crutches, in a wheelchair, or have a bionic leg
John Gualtieri, Kmart Retail Director Australia & New Zealand, said they wanted their young customers to have something they could relate to.
‘We want all of our customers, especially our littlest ones, to be able to find products that they can truly relate to; and we’re committed to championing inclusion and diversity to make sure this happens,’ he told Daily Mail Australia.
‘That’s why we’re so excited to introduce our newest assortment of Fashion Dolls, which reflect people living with disabilities.
‘We want children to see themselves represented in these dolls, and we want to help them learn more about people who are different from themselves.
‘It’s so important for kids to see toys and dolls with disabilities, to have them play in their imaginary world and then normalize it for real life.
‘We hope these dolls help children celebrate all of the wonderful things that make us different and unique; and that they can help remove some of the stigma around disability.’
Each doll is $6 and comes in its outfit, which can be mixed and matched between them.
