Iceland is encouraging its stores to allocate early shopping hours for elderly and people with disabilities across the UK to help them through the coronavirus pandemic.
During the early hours, elderly and shoppers with disabilities can have access to food in a calmer and clean environment in a bid to make sure everybody is catered for during the coronavirus outbreak after panic-buying has left many shelves empty.
Some Iceland stores are dedicating the first two hours of Wednesday mornings to special shopping arrangements for the elderly so they don’t face bustling queues or rows of bare shelving.
“The impact of Covid-19 continues to disrupt routines for many people and businesses, and there is widespread concern about access to food, especially for people with disabilities and the elderly” said a spokesperson for Iceland Prima
“With many of our Iceland stores located at the heart of communities across the UK, we are encouraging our store managers to dedicate the first two hours of opening on Wednesday morning to the elderly (those of state pension age) and vulnerable people in their community, such as those with disabilities.
“We are giving them the flexibility to offer this wherever possible, and arrangements will be publicised in the stores that decide to take this action.
“We commend the action taken by our colleagues in the West Belfast store who have already dedicated an hour of early morning opening for the elderly. We are focused on being able to feed the nation and to support the most in need.”